Automations

Smart Messaging. Fully Automated.

Send the right message at the right time — automatically 

Mersal Automation helps businesses eliminate manual follow-ups, respond instantly to customers, and stay connected without extra effort.

SMS Automation​

Send automated SMS messages to your customers instantly and effortlessly.
With Mersal’s SMS Automation, messages are triggered by real events — not manual actions.

  • Automatically reply to missed, incoming, or outgoing calls
  • Send instant confirmations and follow-ups
  • Trigger messages based on customer actions or schedules
  • Save time by eliminating repetitive messaging tasks
  • Ensure consistent communication with every customer
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Automations
Automations

WhatsApp Automation

Automate official WhatsApp Business messages using approved templates — securely and at scale

  • Send automated WhatsApp replies outside working hours
  • Deliver utility notifications and status updates instantly
  • Trigger messages based on events or schedules
  • Use interactive templates with buttons and links
  • Maintain compliant, verified business communication

Automation Logic & Use Cases

Control how, when, and where messages are sent — all from one platform.

Automation capabilities include:

  • Event-based and scheduled triggers
  • Message Frequency Control (anti-spam rules)
  • WhatsApp-first, SMS fallback delivery
  • Dynamic templates with custom variables
  • Time-based delivery and follow-ups
Automations