How does SMS pricing work on Mersal?

SMS is billed per message from your SMS wallet, based on the destination country.

Do SMS prices vary by country?

Yes. Each destination country has its own per-message rate.

Are there any setup or activation fees?

Any setup or activation fees are confirmed with you by Mersal.

A Sender ID is the name or number recipients see as the sender. Registration and requirements vary by country.

Is Sender ID registration required?

In many countries a registered Sender ID is required to send SMS. Requirements vary by country.

Are there registration fees for Sender IDs?

Some countries charge Sender ID registration fees. These are confirmed during setup.

Am I charged if an SMS is not delivered?

Billing depends on the carrier and destination. Final delivery and charging rules are confirmed for your account.

What documents may be required for Sender ID registration?

Some countries require business documents to register a Sender ID. Mersal advises what is needed for your destinations.

Can I send promotional SMS?

Yes, where local regulations and Sender ID rules allow promotional content. Requirements differ by country.

Does upgrading my Mersal plan reduce SMS prices?

No. Your plan affects platform features, not SMS rates. SMS pricing is the same across all plans.

How is my SMS balance deducted?

Each delivered SMS is deducted from your SMS wallet at the destination's per-message rate.

Pricing

Pricing that's clear from the first message.

One simple platform subscription, plus transparent WhatsApp billing and SMS usage. See exactly what you'll pay before you send.

Starter

Explore Mersal and set up your first workflows.

Free

Start free

1 WhatsApp Business numberShared team inbox1 agent seatBasic chatbots & automationsSMS & WhatsApp pay-as-you-goCommunity support

Premium

A flexible base for growing communication.

$99/mo

Billed yearly · save up to 20%

Start free

Everything in StarterMultiple agent seatsAdvanced chatbots & automationsCampaigns & message templatesLead capture & linksStandard support

Business

More scale, control and support for busy teams.

$150/mo

Billed yearly · save up to 20%

Start free

Everything in PremiumLarger teams, roles & routingAdvanced reporting & analyticsMultiple WhatsApp numbersQuick replies & media libraryPriority support

Enterprise

Custom capacity, scale and operational needs.

Custom

Custom capacity & team scaleMultiple WhatsApp numbersCustom automation & chatbot needsAdvanced operational & security needsDedicated onboarding & support

Indicative pricing. Final plan inclusions, prices and billing terms are confirmed by Mersal before launch.

How billing works

Three clear layers. Nothing hidden.

Your total is always made of three simple parts.

Mersal platform subscription

Your workspace, selected plan, included capacity, features and team setup.

Billed monthly or yearly

WhatsApp Business API usage

Meta bills usage directly to the payment method connected to your WABA.

Per message · set by Meta

SMS usage

Country-based SMS charges drawn from your SMS wallet.

Per message · by destination

Add-ons

Add capacity to any paid plan, billed monthly.

Extra agent seat $10/mo

Additional WhatsApp number $10/mo

Additional chatbot account $20/mo

Additional SMS Sender ID $10/mo

WhatsApp usage calculator

Estimate your WhatsApp costs

Pick a country and your monthly message volumes by category. Rates come straight from the supplied Meta pricing sheet (effective 1 Oct 2025).

Country

Pricing market

Rest of Middle East

Marketing Rate / msg: $0.0341

Subtotal $34.10

Utility Rate / msg: $0.0091

Subtotal $4.55

Authentication Rate / msg: $0.0091

Subtotal $4.55

Authentication — Intl. Rate / msg: Not available

Subtotal —

Estimated WhatsApp usage Jordan → Rest of Middle East

$43.20

Country / category rate × message quantity, using the supplied 1 Oct 2025 sheet. Authentication–International rates apply only where the sheet provides them; Service conversations are listed as N/A.

Market	Marketing	Utility	Authentication	Auth Intl
Argentina	$0.0618	$0.0260	$0.0260	N/A
Brazil	$0.0625	$0.0068	$0.0068	N/A
Chile	$0.0889	$0.0200	$0.0200	N/A
Colombia	$0.0125	$0.0008	$0.0008	N/A
Egypt	$0.1073	$0.0306	$0.0306	$0.0650
France	$0.1432	$0.0300	$0.0300	N/A
Germany	$0.1365	$0.0555	$0.0555	N/A
India	$0.0107	$0.0014	$0.0014	$0.0280
Indonesia	$0.0411	$0.0250	$0.0250	$0.1360
Israel	$0.0353	$0.0053	$0.0053	N/A
Italy	$0.0691	$0.0300	$0.0300	N/A
Malaysia	$0.0860	$0.0140	$0.0140	$0.0418
Mexico	$0.0305	$0.0085	$0.0085	N/A
Netherlands	$0.1597	$0.0500	$0.0500	N/A
Nigeria	$0.0516	$0.0067	$0.0067	$0.0750
Pakistan	$0.0473	$0.0054	$0.0054	$0.0750
Peru	$0.0703	$0.0200	$0.0200	N/A
Russia	$0.0802	$0.0400	$0.0400	N/A
Saudi Arabia	$0.0455	$0.0107	$0.0107	$0.0598
South Africa	$0.0379	$0.0076	$0.0076	$0.0200
Spain	$0.0615	$0.0171	$0.0171	N/A
Turkey	$0.0109	$0.0053	$0.0053	N/A
United Arab Emirates	$0.0499	$0.0157	$0.0157	$0.0510
United Kingdom	$0.0529	$0.0220	$0.0220	N/A
North America	$0.0250	$0.0040	$0.0040	N/A
Rest of Africa	$0.0225	$0.0040	$0.0040	N/A
Rest of Asia Pacific	$0.0732	$0.0113	$0.0113	N/A
Rest of Central & Eastern Europe	$0.0860	$0.0212	$0.0212	N/A
Rest of Latin America	$0.0740	$0.0113	$0.0113	N/A
Rest of Middle East	$0.0341	$0.0091	$0.0091	N/A
Rest of Western Europe	$0.0592	$0.0171	$0.0171	N/A
Other	$0.0604	$0.0077	$0.0077	N/A

SMS usage calculator

Estimate your SMS costs

Choose a destination and volume. SMS is billed per message from your wallet.

Indicative sample rates. Actual charges depend on usage, destination and your Sender ID setup, and are confirmed by Mersal.

Destination Number of SMS

Rate / SMS $0.0154

Estimated SMS usage $15.44

FAQ

Pricing questions, answered

Pricing, setup fees, Meta and carrier details are confirmed by Mersal before launch.

Yes — Mersal provides business messaging through the official WhatsApp Business API experience. Final provider and onboarding details are confirmed with you during setup.

Your total is your Mersal platform plan, any add-ons, WhatsApp usage at Meta's message rates, and SMS usage where applicable.

Any setup or onboarding fees are confirmed with you by Mersal during account setup.

Registration connects your number to the WhatsApp Business API and verifies your business. Mersal guides you through each step.

In most cases yes, subject to WhatsApp Business API registration requirements. Your number must not be active on a regular WhatsApp app when it is migrated.

Approved template messages (marketing, utility and authentication) plus free-form replies within active customer conversations.

WhatsApp charges per message based on the recipient's country and the message category — marketing, utility or authentication.

WhatsApp applies messaging limits that can increase as your number maintains good quality. Exact tiers are set by WhatsApp.

Yes. Pricing follows the recipient's country and category, as shown in the calculator above.

Templates are pre-approved message formats used to start conversations or send notifications such as updates and reminders.

Enterprise

Need a custom Mersal setup?

For custom capacity, multiple WhatsApp numbers, advanced automation or operational needs, our team will shape a plan around your business.

Custom capacity & team scale

Multiple WhatsApp numbers

Custom automation & chatbots

Advanced operational needs