On a mission to make every customer conversation clear.
Mersal is a business communication platform built in the region — bringing WhatsApp Business API, SMS, chatbots, automations and your team’s inbox into one calm system.
Conversations were scattered. We brought them together.
Across the region, businesses run real customer relationships through messaging — but the tools were scattered. WhatsApp lived on one person’s phone, SMS in another system, leads in a spreadsheet, and replies wherever someone happened to see them.
We built Mersal to bring all of it into one clear workspace: official WhatsApp Business API, SMS, no-code chatbots, automations, lead capture and a shared team inbox — with pricing you can actually read.
The principles behind the product
A few simple beliefs shape every decision we make.
Clarity over complexity
Powerful doesn’t have to mean complicated. We design for the calmest path to done.
Transparent pricing
WhatsApp usage is passed through at cost. No hidden markups, no surprises on the invoice.
Arabic-first, by design
Every screen works beautifully in Arabic and English, with full right-to-left support — not bolted on.
Conversations, not channels
Customers don’t think in channels. We unify WhatsApp, SMS and bots into one human thread.
Designed in Arabic and English, from the ground up
Mersal is built for businesses in Jordan, MENA and beyond. The whole experience — for you and your customers — works natively in both languages, with proper right-to-left layout throughout.
The same message, rendered natively in each language and direction.
Everything to run customer conversations
Let’s make your conversations clear.
Start free today, or talk to the Mersal team about WhatsApp, SMS and automation for your business.