Ideas for better customer conversations
Practical guides on WhatsApp Business API, SMS, automation and growth — written by the team building Mersal.
How to get your WhatsApp Business green tick
What the official verified badge actually means, who qualifies, and the steps Mersal walks you through to earn it.
Build your first no-code chatbot in an afternoon
A simple flow that greets customers, answers your top three questions, and routes the rest to a human.
Sender IDs explained: what your customers actually see
Why the sender name matters, how registration works by country, and how to keep your SMS trusted.
Turn your bio link into a WhatsApp lead machine
One link, one chatbot, and a steady stream of qualified conversations from the traffic you already have.
Marketing, Utility or Authentication — which template?
Pick the right category every time so your messages get approved, land reliably, and cost what you expect.
What's new: shared inbox upgrades for busy teams
Faster assignment, clearer ownership and quick replies — the latest improvements to the Mersal inbox.
Cut no-shows with timely appointment reminders
A reminder sequence over WhatsApp and SMS that lets customers confirm or reschedule in a tap.
New playbooks, in your inbox
A short note when we publish something worth your time. No spam, unsubscribe anytime.
One email a month, at most.