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Markets · United Arab Emirates

WhatsApp Business API Platform for Businesses in the UAE

Mersal helps businesses in the UAE manage customer communication on WhatsApp — campaigns, two-way conversations, chatbots, automations and a shared team inbox — in Arabic and English, on the official WhatsApp Business Platform.

Businesses in the UAE often serve customers in Arabic and English — sometimes in the same conversation. Mersal's templates, chatbots and shared inbox work in both, so one number can serve your whole audience.

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Official WhatsApp Business Platform Arabic & English messaging One global platform

What businesses in United Arab Emirates can do with Mersal

Everything below runs on the same global Mersal platform — the country pages simply help you find the right starting point for your market.

WhatsApp campaigns

Broadcast approved template messages to saved audiences and track results.

Explore WhatsApp campaigns

Official API onboarding

Get on the WhatsApp Business Platform through the official Meta flow.

Read the onboarding guide

Template messaging

Create, submit and manage approved message templates for every use case.

Learn about templates

No-code chatbots

Answer common questions and qualify leads automatically, 24/7.

Explore chatbots

Shared team inbox

Multiple agents on one number, with assignment and conversation history.

Explore the team inbox

Automations & auto-replies

Trigger the right message automatically — replies, follow-ups and schedules.

Explore automations

Lead capture, forms & links

Turn clicks into conversations with forms, quick links and lead capture.

Explore lead capture

Analytics & reporting

See deliveries, replies and campaign performance in one dashboard.

Explore WhatsApp Business API

Built for teams across United Arab Emirates

Hospitality, real-estate, retail and service teams across the Emirates rely on messaging for bookings, viewings, order updates and support — Mersal keeps the campaigns and every reply in one shared workspace.

Ecommerce & retail Order updates, delivery notifications and promotional campaigns.
Education & training Enrolment follow-ups, schedules and student communication.
Healthcare administration Appointment reminders and confirmation workflows.
Travel & hospitality Booking confirmations, itineraries and guest messaging.
Events Invitations, RSVPs and day-of updates.
Professional services Lead qualification and structured follow-up.
Customer support teams A shared inbox with assignment and full conversation history.
Sales teams Notifications, reminders and sales follow-up at scale.

How onboarding works

The same official journey applies in every market — no separate country setup.

1

Create your Mersal account

Sign up and set up your workspace — your team, your brand, your senders.

2

Connect WhatsApp officially

Go through the official Meta onboarding: business verification, phone number and display name.

3

Get templates approved

Create message templates for campaigns and notifications and submit them for approval.

4

Launch and manage replies

Send campaigns, automate follow-ups and handle every reply in the shared team inbox.

Full details, requirements and approval steps are in the WhatsApp Business API onboarding guide

Frequently asked questions — United Arab Emirates

Can one WhatsApp number serve both Arabic- and English-speaking customers in the UAE?

Yes — agents reply in either language from the same shared inbox, and message templates can be created in both languages.

Our UAE team works across several locations — can everyone use the same number?

Yes — the shared team inbox supports multiple agents on one number, with conversation assignment, so distributed teams work together without forwarding phones.

Can businesses in United Arab Emirates use Mersal for WhatsApp Business messaging?

Yes. Mersal is a global platform built on the official WhatsApp Business Platform, and businesses in United Arab Emirates can onboard through the same official flow and message customers in Arabic and English.

Does Mersal support WhatsApp campaigns?

Yes. You can send campaign broadcasts using approved message templates, target saved audiences, and track delivery from the campaign dashboard.

Can multiple agents manage customer conversations?

Yes. The shared team inbox lets several agents work the same WhatsApp number, with conversation assignment and full history.

Does Mersal support Arabic and English messaging?

Yes. Templates, chatbots and the inbox all work in Arabic and English, including right-to-left layouts.

How does WhatsApp Business onboarding work?

Onboarding follows the official Meta process: verify your business, connect a phone number, set your display name, then get message templates approved before campaigning.

Can Mersal connect with our business systems?

Yes. Mersal provides APIs so messaging can connect with your existing systems and workflows — contact the team to discuss your integration.

Start reaching your customers in United Arab Emirates on WhatsApp

Create your account, connect your number through the official onboarding flow, and send your first campaign.