If you are pricing the WhatsApp Business API for a business in Jordan, here is a clear breakdown — how Meta charges, what each message category costs, and how Meta bills usage directly to your WABA.
7 min read·Updated
How WhatsApp Business API pricing works
Meta charges per WhatsApp message based on the recipient’s country and message category, and bills those charges directly to your WABA payment method. Mersal does not collect or mark them up.
Message categories and what they cost
There are three business-initiated categories, each priced differently:
Marketing — promotions, offers and re-engagementUtility — order, booking and account updates tied to an actionAuthentication — one-time passwords and verification codes
When a customer replies, a 24-hour service window opens — within it you can reply freely, with no template charge.
Pricing for Jordan
Jordan sits within its regional band on Meta’s rate sheet, and rates are updated periodically. Mersal’s pricing calculator always reflects the latest sheet — pick Jordan and your monthly volumes to see a live estimate.
What Mersal charges on top
Your total combines a Mersal platform subscription with WhatsApp usage billed directly by Meta to your WABA payment method. Mersal does not collect or mark up Meta’s WhatsApp charges, and the calculator shows an estimate alongside the platform plan.
Estimating your monthly cost
Multiply your monthly volume per category by the current rate — or just use the calculator. A typical mix of marketing and utility messages to Jordanian customers gives you a clear monthly estimate before you ever send.
WhatsApp is billed per message by country and category.Meta bills its Jordan rates directly to your WABA payment method; Mersal adds no markup.Use the calculator to estimate your spend before you send.
Frequently asked questions
It depends on your message mix and volume. Marketing, utility and authentication messages are priced differently — use Mersal’s calculator for a live estimate for Jordan.
No. Meta bills WhatsApp usage directly to your WABA payment method; you pay Mersal separately for the platform subscription.
Marketing is promotional; utility is tied to a specific action like an order or booking. Utility is typically cheaper.
Any setup or onboarding fees are confirmed with you during account setup.
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