If you are pricing the WhatsApp Business API for a business in Jordan, here is a clear breakdown — how Meta charges, what each message category costs, and how Mersal passes the rates through at cost. Start with the most important fact: every WhatsApp business phone number can send 1,000 service messages (replies from your agents and your chatbot) free every calendar month. If each of your numbers sends 1,000 replies or fewer in a month, those replies cost you nothing.
7 min read·Updated
1,000 free replies a month on every number
Every WhatsApp business phone number gets 1,000 free service messages per calendar month. Service messages are the free-form replies your agents and your chatbot send inside the 24-hour customer service window. Meta starts charging at the 1,001st service message in the month.
The allowance works like this:
It is per phone number, not per business or per account. A business with two WhatsApp numbers gets 1,000 free on each.It resets on the 1st of each calendar month. Unused messages do not roll over to the next month.It covers agent replies and chatbot messages sent inside the 24-hour window, and nothing else.No volume discount applies to service messages at any level. Every one above the 1,000 is charged at the list rate.
The allowance does not cover templates. Utility templates sent inside the window (order confirmations, delivery updates, appointment reminders) are charged from the very first one, and so are marketing and authentication templates.
Two separate changes from 1 October 2026
From 1 October 2026, Meta charges for two kinds of message that used to be free. They are easy to confuse, and only the first comes with a free allowance:
Service messages are charged above the allowance. Agent replies and chatbot messages inside the 24-hour window are free up to 1,000 a month on each phone number, and cost $0.0091 each from the 1,001st.Utility templates sent inside an open window are charged from the first message, with no allowance. An order confirmation, delivery update or appointment reminder costs $0.0091 whether the customer’s window is open or not.
From the same date, the marketing rate for Jordan is $0.0392 per message, up from $0.0341: about 15% more. Utility and authentication stay at $0.0091.
How WhatsApp Business API pricing works
WhatsApp charges per message, based on the recipient’s country and the message category. Mersal passes these Meta rates through at cost — you pay what Meta charges, with no per-message markup, and Meta bills you for them directly.
Message categories and what they cost
There are four message categories. Three are charged from the first message; service messages are free up to the monthly allowance:
Service — free-form replies from your agents and chatbots inside the 24-hour customer service window. Free up to 1,000 a month on each phone number, then charged per messageMarketing — promotions, offers and re-engagement. Charged from the first messageUtility — order, booking and account updates tied to an action. Charged from the first message, even inside an open windowAuthentication — one-time passwords and verification codes. Charged from the first message
When a customer messages you, a 24-hour customer service window opens. Inside it you can reply free-form without a template. Each reply is a service message: free up to 1,000 a month on each phone number, then charged at the same rate as utility and authentication.
Pricing for Jordan
Jordan does not have its own row on Meta’s rate card: it is priced as Rest of Middle East. These are the rates for messages to Jordanian numbers from 1 October 2026, next to what they were before:
Message category
From 1 October
Before 1 October
Service (agent and chatbot replies): the first 1,000 each month on each number
Free
Free
Service: from the 1,001st in the month
$0.0091
Free
Marketing
$0.0392
$0.0341
Utility, sent inside an open window
$0.0091
Free
Utility, sent after the window closes
$0.0091
$0.0091
Authentication
$0.0091
$0.0091
Meta’s list rates in US dollars per delivered message. From 1 October the marketing rate is about 15% higher; service, utility and authentication always cost the same. Mersal adds no markup.
Messaging customers across the region
The rate follows your customer’s phone number, not where your business is registered. If your business in Jordan also messages customers in other countries, each message is charged at that country’s rate.
From 1 October, Kuwait, Iraq and Oman are no longer priced as Rest of Middle East: each has its own rates. Marketing to Iraq or Oman ($0.0341) now costs less than marketing to Jordan ($0.0392), and marketing to Kuwait ($0.0792) costs about twice as much.
Customer’s number
Marketing
Service, utility and authentication
Jordan (Rest of Middle East)
$0.0392
$0.0091
Saudi Arabia
$0.0576
$0.0107
United Arab Emirates
$0.0576
$0.0157
Kuwait
$0.0792
$0.0440
Qatar
$0.0341
$0.0120
Iraq
$0.0341
$0.0079
Oman
$0.0341
$0.0247
Egypt
$0.0644
$0.0036
Meta’s list rates in US dollars per delivered message, effective 1 October 2026. Service messages are charged at the rate in the last column only above the free 1,000 a month on each number.
What Mersal charges on top
Mersal charges a platform subscription for the software. WhatsApp message charges are separate: Mersal passes Meta’s rates through at cost with no per-message markup, and Meta bills you for them directly. The Pricing page shows the plans and Meta’s rates side by side, so nothing is hidden.
Estimating your monthly cost
Work out each WhatsApp number separately, because each has its own free 1,000 service messages. For one number messaging customers in Jordan:
Service: take the agent replies and chatbot messages the number sends in the month and subtract 1,000. If nothing is left, replies cost nothing. Otherwise multiply what is left by $0.0091.Utility: multiply every utility template by $0.0091, including those sent while the window is open. No allowance applies.Marketing: multiply every marketing template by $0.0392. No allowance applies.Authentication: multiply every verification code by $0.0091. No allowance applies.
For example, a number that sends 1,000 replies in a month pays nothing for them, and its 1,001st reply costs $0.0091. The allowance never reduces the cost of templates: a utility template costs $0.0091 even if the number has sent no replies that month.
Every WhatsApp phone number gets 1,000 free service messages (agent and chatbot replies) each calendar month. Charging starts at the 1,001st.From 1 October 2026, Jordan is priced as Rest of Middle East: marketing $0.0392 (up from $0.0341), and utility, authentication and service above the allowance $0.0091. Utility templates are charged from the first one, even inside an open window.Mersal passes Meta’s Jordan rates through at cost — no markup, and Meta bills you directly.
Frequently asked questions
It depends on your message mix. From 1 October 2026, messages to Jordanian numbers cost $0.0392 each for marketing and $0.0091 each for utility and authentication, from the first message. Service messages (agent and chatbot replies) are free up to 1,000 a month on each phone number, then $0.0091 each.
Up to 1,000 a month on each WhatsApp phone number. Meta charges from the 1,001st service message in the calendar month, at $0.0091 each for Jordanian numbers. The allowance resets on the 1st of every month and does not roll over.
Per phone number. A business with two WhatsApp numbers gets 1,000 free service messages a month on each.
No. From 1 October 2026, utility templates such as order confirmations, delivery updates and appointment reminders are charged from the first one, even while the window is open: $0.0091 each for Jordanian numbers. The free 1,000 covers only agent and chatbot replies.
No. Meta’s per-message rates are passed through at cost, and Meta bills you for them directly. You pay Mersal a platform subscription for the software.
Marketing is promotional; utility is tied to a specific action like an order or booking. For Jordanian numbers, utility costs $0.0091 per message and marketing $0.0392.
Any setup or onboarding fees are confirmed with you during account setup.
Was this helpful?
Still need help?The Mersal team can review your setup and guide you through the next step.
If you are pricing the WhatsApp Business API for a business in Jordan, here is a clear breakdown — how Meta charges, what each message category costs, and how Mersal passes the rates through at cost. Start with the most important fact: every WhatsApp business phone number can send 1,000 service messages (replies from your agents and your chatbot) free every calendar month. If each of your numbers sends 1,000 replies or fewer in a month, those replies cost you nothing.
7 min read·Updated
1,000 free replies a month on every number
Every WhatsApp business phone number gets 1,000 free service messages per calendar month. Service messages are the free-form replies your agents and your chatbot send inside the 24-hour customer service window. Meta starts charging at the 1,001st service message in the month.
The allowance works like this:
It is per phone number, not per business or per account. A business with two WhatsApp numbers gets 1,000 free on each.It resets on the 1st of each calendar month. Unused messages do not roll over to the next month.It covers agent replies and chatbot messages sent inside the 24-hour window, and nothing else.No volume discount applies to service messages at any level. Every one above the 1,000 is charged at the list rate.
The allowance does not cover templates. Utility templates sent inside the window (order confirmations, delivery updates, appointment reminders) are charged from the very first one, and so are marketing and authentication templates.
Two separate changes from 1 October 2026
From 1 October 2026, Meta charges for two kinds of message that used to be free. They are easy to confuse, and only the first comes with a free allowance:
Service messages are charged above the allowance. Agent replies and chatbot messages inside the 24-hour window are free up to 1,000 a month on each phone number, and cost $0.0091 each from the 1,001st.Utility templates sent inside an open window are charged from the first message, with no allowance. An order confirmation, delivery update or appointment reminder costs $0.0091 whether the customer’s window is open or not.
From the same date, the marketing rate for Jordan is $0.0392 per message, up from $0.0341: about 15% more. Utility and authentication stay at $0.0091.
How WhatsApp Business API pricing works
WhatsApp charges per message, based on the recipient’s country and the message category. Mersal passes these Meta rates through at cost — you pay what Meta charges, with no per-message markup, and Meta bills you for them directly.
Message categories and what they cost
There are four message categories. Three are charged from the first message; service messages are free up to the monthly allowance:
Service — free-form replies from your agents and chatbots inside the 24-hour customer service window. Free up to 1,000 a month on each phone number, then charged per messageMarketing — promotions, offers and re-engagement. Charged from the first messageUtility — order, booking and account updates tied to an action. Charged from the first message, even inside an open windowAuthentication — one-time passwords and verification codes. Charged from the first message
When a customer messages you, a 24-hour customer service window opens. Inside it you can reply free-form without a template. Each reply is a service message: free up to 1,000 a month on each phone number, then charged at the same rate as utility and authentication.
Pricing for Jordan
Jordan does not have its own row on Meta’s rate card: it is priced as Rest of Middle East. These are the rates for messages to Jordanian numbers from 1 October 2026, next to what they were before:
Message category
From 1 October
Before 1 October
Service (agent and chatbot replies): the first 1,000 each month on each number
Free
Free
Service: from the 1,001st in the month
$0.0091
Free
Marketing
$0.0392
$0.0341
Utility, sent inside an open window
$0.0091
Free
Utility, sent after the window closes
$0.0091
$0.0091
Authentication
$0.0091
$0.0091
Meta’s list rates in US dollars per delivered message. From 1 October the marketing rate is about 15% higher; service, utility and authentication always cost the same. Mersal adds no markup.
Messaging customers across the region
The rate follows your customer’s phone number, not where your business is registered. If your business in Jordan also messages customers in other countries, each message is charged at that country’s rate.
From 1 October, Kuwait, Iraq and Oman are no longer priced as Rest of Middle East: each has its own rates. Marketing to Iraq or Oman ($0.0341) now costs less than marketing to Jordan ($0.0392), and marketing to Kuwait ($0.0792) costs about twice as much.
Customer’s number
Marketing
Service, utility and authentication
Jordan (Rest of Middle East)
$0.0392
$0.0091
Saudi Arabia
$0.0576
$0.0107
United Arab Emirates
$0.0576
$0.0157
Kuwait
$0.0792
$0.0440
Qatar
$0.0341
$0.0120
Iraq
$0.0341
$0.0079
Oman
$0.0341
$0.0247
Egypt
$0.0644
$0.0036
Meta’s list rates in US dollars per delivered message, effective 1 October 2026. Service messages are charged at the rate in the last column only above the free 1,000 a month on each number.
What Mersal charges on top
Mersal charges a platform subscription for the software. WhatsApp message charges are separate: Mersal passes Meta’s rates through at cost with no per-message markup, and Meta bills you for them directly. The Pricing page shows the plans and Meta’s rates side by side, so nothing is hidden.
Estimating your monthly cost
Work out each WhatsApp number separately, because each has its own free 1,000 service messages. For one number messaging customers in Jordan:
Service: take the agent replies and chatbot messages the number sends in the month and subtract 1,000. If nothing is left, replies cost nothing. Otherwise multiply what is left by $0.0091.Utility: multiply every utility template by $0.0091, including those sent while the window is open. No allowance applies.Marketing: multiply every marketing template by $0.0392. No allowance applies.Authentication: multiply every verification code by $0.0091. No allowance applies.
For example, a number that sends 1,000 replies in a month pays nothing for them, and its 1,001st reply costs $0.0091. The allowance never reduces the cost of templates: a utility template costs $0.0091 even if the number has sent no replies that month.
Every WhatsApp phone number gets 1,000 free service messages (agent and chatbot replies) each calendar month. Charging starts at the 1,001st.From 1 October 2026, Jordan is priced as Rest of Middle East: marketing $0.0392 (up from $0.0341), and utility, authentication and service above the allowance $0.0091. Utility templates are charged from the first one, even inside an open window.Mersal passes Meta’s Jordan rates through at cost — no markup, and Meta bills you directly.
Frequently asked questions
It depends on your message mix. From 1 October 2026, messages to Jordanian numbers cost $0.0392 each for marketing and $0.0091 each for utility and authentication, from the first message. Service messages (agent and chatbot replies) are free up to 1,000 a month on each phone number, then $0.0091 each.
Up to 1,000 a month on each WhatsApp phone number. Meta charges from the 1,001st service message in the calendar month, at $0.0091 each for Jordanian numbers. The allowance resets on the 1st of every month and does not roll over.
Per phone number. A business with two WhatsApp numbers gets 1,000 free service messages a month on each.
No. From 1 October 2026, utility templates such as order confirmations, delivery updates and appointment reminders are charged from the first one, even while the window is open: $0.0091 each for Jordanian numbers. The free 1,000 covers only agent and chatbot replies.
No. Meta’s per-message rates are passed through at cost, and Meta bills you for them directly. You pay Mersal a platform subscription for the software.
Marketing is promotional; utility is tied to a specific action like an order or booking. For Jordanian numbers, utility costs $0.0091 per message and marketing $0.0392.
Any setup or onboarding fees are confirmed with you during account setup.
Was this helpful?
Still need help?The Mersal team can review your setup and guide you through the next step.