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Automation

Set it once — Mersal sends it on time.

Schedule one-time or recurring WhatsApp and SMS messages, target exactly the right contacts, and let your campaigns run themselves.

WhatsApp & SMSOne-time or recurringTarget by list, label or upload
Automations + New
Eid Sale reminderRecurring · Monthly · 9:00 AM WhatsApp
Payment due alertOne-time · May 10, 1:20 AM SMS
Welcome seriesRecurring · Weekly · 11:00 AM WhatsApp
Next run in 2h 14m
What it is

Your outreach, on autopilot.

Automations let you schedule messages to go out exactly when they should — once, or on a repeating cadence — to precisely the right audience. Set it up in a few steps and Mersal handles the sending, day or night.

01

Scheduled, not manual

Pick a date and time and Mersal sends it for you — even at 1 AM, without anyone online.

02

Recurring on any cadence

Run it monthly, quarterly, yearly or on a custom schedule that repeats automatically.

03

Targeted every time

Reach the right people using contact lists, labels, filters or an uploaded list.

How it works

Build an automation in three steps.

STEP 1

Structure

Name your automation, choose WhatsApp or SMS, and pick the verified sender number it should send from.

STEP 2

Schedule

Set a one-time date and time, or switch on recurring and choose the cadence and time of day.

STEP 3

Data

Choose a template and target your audience by contact list, label, filters or uploaded data.

Scheduling

One-time or recurring — your call.

One-time

Send once, at an exact date and time you choose. Perfect for a launch, an event or a single announcement.

Recurring

Repeat automatically on a schedule, at a set time of day — ideal for renewals, reminders and regular updates.

MonthlyQuarterlyHalf-yearlyYearlyCustom
Capabilities

Everything your automations need.

WhatsApp & SMS

Automate over either channel — or both — from one place.

Approved templates

Send pre-approved WhatsApp templates at scale.

Contact targeting

Target by contact list, label or saved filters.

Uploaded data or filters

Use an uploaded list, or your existing segments.

Recurring schedules

Monthly, quarterly, yearly or a custom cadence.

Multiple senders

Choose which verified number sends each automation.

Pricing

Automation is built in.

Automations come with your Mersal plan. Meta bills WhatsApp usage directly to your WABA payment method, while SMS usage is deducted from your Mersal wallet.

See pricing
Automation builderincluded
WhatsApp messagesat cost
SMS messagesper destination

Stop sending messages by hand.

Set up your first automation in minutes — schedule it once and move on.