Before sending a campaign
A campaign needs three things in place: opted-in contacts, an approved template, and enough balance to send. Confirm all three before you build, so nothing stalls at launch.
Build and launch, step by step
1
Import or select contactsUpload a list or pick a saved segment of opted-in contacts.
2
Choose an approved templateSelect a template Meta has approved for the right category.
3
Map template variablesMatch each {{variable}} to the right contact field.
4
Preview the messageCheck how it looks with real data before sending.
5
Send a testIf available, send a test to yourself to confirm formatting.
6
Launch the campaignSend now or schedule it for later.
7
Monitor resultsTrack delivery, reads, replies and failures as it sends.
Campaign statuses
As a campaign runs, each message moves through statuses so you always know what happened.
DraftScheduledSendingSentDeliveredReadFailedPausedRejectedTemplate unavailableInsufficient balanceNumber restricted
Campaign best practices
Send to opted-in contacts onlyAvoid cold spamStart with smaller batchesUse segmentationMake the message valuableAvoid misleading offersMonitor replies and respect opt-outsStop campaigns if quality drops
Key takeaways
A campaign needs opted-in contacts, an approved template and balance.Preview and test before you launch, then monitor results.Start small, segment, and stop if quality drops.
Frequently asked questions
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