What is a display name?
Your display name is how your business appears in the customer’s WhatsApp chat. It is separate from your legal company name and from your phone number, and it is what builds recognition with customers.
Why Meta reviews it
Meta reviews display names so customers are not misled about who they are talking to. A name that clearly matches your real business and website is far more likely to be approved.
Display name best practices
Use your real, recognisable business or brand nameMake sure the name appears on your websiteKeep it clear and easy to readConnect your brand name and legal name if they differReflect your actual business category
Why display names get rejected
The name is too genericThe name does not match the businessThe name is misleadingThe name includes unsupported symbolsThe name does not appear on the websiteBrand name and legal name are not connectedThe business category is unclear
How to fix a rejection
1
Compare against your websiteMake sure the name you request is visible on your public website.
2
Remove risky elementsDrop generic words, unsupported symbols and anything misleading.
3
Resubmit a clearer nameSubmit a name that clearly represents your brand, then monitor the review.
How Mersal can help
Mersal advises on a display name that follows Meta’s policy and helps you resubmit if it is rejected. Meta makes the final decision, so Mersal cannot guarantee a specific name will be approved.
Meta controls display name approval. Mersal helps you choose and resubmit, but cannot guarantee the outcome.
Key takeaways
The display name is what customers see — keep it real and recognisable.Make sure the name appears on your website.Meta approves display names; Mersal helps you get it right.
Frequently asked questions
Was this helpful?
Still need help?
The Mersal team can review your setup and guide you through the next step.
Contact Mersal Support